What is more expensive? Maintaining your website or brand damage?
Why Website Downtime Can Destroy a Business—and How ASUP Prevents It
We often think of updates and testing as technical details—important, yes, but not mission-critical. But what if your business depended on them?
In this video, Luc from ASUP highlights a powerful finding: a U.S. study showed that when a medium-sized company’s website goes offline, the chance of that company going bankrupt within six months is over 50%. That’s not an IT issue—that’s a business emergency.
The purpose of updates and testing is to ensure your site keeps working as intended. Not just today, but day after day. They protect your user experience, your data, and your brand. When those fail, recovery is slow—and often, too late.
ASUP was designed to prevent that. By automating all testing and updates, it keeps your systems healthy and your operations running. Quietly. Reliably. Without depending on human memory or bandwidth.
Luc’s message is clear:
your website isn’t just a platform—it’s your company’s front door. And if that door stays shut, the business behind it might not survive.
Watch the video to understand the true cost of downtime—and how ASUP helps you avoid it.
