What does ASUP mean for a company?

Updating and testing web applications is one of the least appreciated yet most critical tasks for modern tech teams. It’s repetitive, tedious, and often gets pushed down the priority list. Unfortunately, this neglect can lead to serious issues—outdated components, unpatched vulnerabilities, and broken functionalities that quietly erode user trust and operational reliability.

In this video, Luc from ASUP gets straight to the point: these updates and tests are a hassle—and because they’re manual, they often don’t get done. It’s not a matter of laziness; it’s a systemic problem. Teams are busy building new features, solving bugs, and responding to users. Routine maintenance is essential, but it rarely feels urgent.

That’s why ASUP exists. ASUP is a smart automation layer that handles all your website’s security updates and testing—completely hands-free. It’s designed to take over the repetitive maintenance work, running in the background, ensuring your applications stay safe and functional without slowing your team down.

Luc’s philosophy is clear:

We believe that software should update itself. ASUP makes that belief a reality by bringing automation to an overlooked but vital part of the dev workflow.

With ASUP, your team can shift focus from repetitive tasks to innovation, knowing the essentials are taken care of.

Watch the video to hear Luc’s perspective and discover how ASUP can simplify your development lifecycle.

Book your free demo today.