
What about your peace of mind with ASUP
Every great product starts with a real problem. For ASUP, that problem was running an agency that managed over 100 websites—and trying to keep all of them reliably updated and tested.
In this video, Luc, co-founder of ASUP, tells the origin story. Like many agencies, their team struggled with consistency. Updates were often delayed. Tests didn’t always happen. Even for paying clients, there were moments of uncertainty. That’s not a good feeling—and definitely not scalable.
That’s why they built ASUP.
The tool was created not for the market first, but for their own peace of mind. With ASUP, every update is applied automatically. Every test is run without manual effort. Confidence is built into the process.
Luc’s insight is refreshingly honest:
Even experts need help staying on top of things. ASUP was the solution they needed—and now, it’s available for every team that juggles high volumes of web maintenance.
Watch the video to hear how ASUP was born out of agency pain—and how it now delivers calm, confident control.